The Importance of Social Media and the Construction Industry

Almost every industry in the UAE and around the world has established some sort of social media presence. Yet, the construction industry has been very hesitant to fully embrace social media as a tool to expand industry awareness.

According to Internet Live Stats, Google processes over 40,000 searches every second on average. This translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. The larger your social media presence, the more likely your website will gain traction and generate leads.


In recent years, construction professionals and businesses are engaging through social media. However, many organizations don’t fully understand the benefits of establishing and maintaining an online presence. Construction firms and professionals who don’t fully utilize the benefits of social media are missing out on significant opportunities and additional revenue. The professionals at Building Bling have created a list of the most important benefits to leveraging social media within your construction firm.


Increase Online Traffic

Social media empowers construction firms, service vendors and consultants to connect with potential customers, directing them back to their websites. As you build your social media presence, you’ll share links, which in turn will lead potential clients to contact you or your website for more information. Additionally, your social media posts will serve as social backlinks, which benefit your Google search ranking. The higher your search ranking, the more likely you are to generate leads.

Increased Brand Awareness

One of the most obvious benefits to using social media is found in the promotion it offers your business, increasing your brand awareness. The various social media networks, such as Twitter, Instagram, and Facebook, serve as platforms for your brand, placing a sort of face to your organization and brand. These platforms provide a space for you to share ideas, industry trends, and innovations while simultaneously establishing your brand as one of the top construction companies.

Whether your target audience is smaller home projects or large corporations with massive project requirements, your potential clients will look for your services on social media. When used properly, social media helps potential clients find your organization and not the competitor.

Keep Your Finger on the Pulse

Social media provides a key avenue for construction companies to keep their finger on the pulse and on the forefront of industry trends and best practices. Not only does social media provide the perfect setting to gain inspiration, but it also helps you to engage with potential customers to find out what they are looking for and with industry competitors to find out what they are offering.

Inspiration and Research

In addition to the marketing benefits, social media is beneficial for inspiration and research. The various social media platforms allow you and your organization to start a discussion, sharing relevant information and relevant industry knowledge while connecting directly with your potential client. Social media also serves as the direct point of contact for new clients, while allowing your existing customers to share their feedback and experiences with your organization.

Social media connects the world, empowering individuals and organizations to establish professional connections. Platforms such as LinkedIn and Building Bling also allow you and your organization to establish strong supplier relationships, connecting you with the ideal vendor or service provider for your next big project.

At Building Bling, we connect all of the moving pieces within the construction industry. Whether you are a vendor, consultant, contractor, developer or private owner, our digital platform serves as the bridge to connect you with potential clients and industry partners. Contact us today to learn more about how the professional at Building Bling can help with your next construction project.

October 29th, 2017|0 Comments

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